BEAUTY STARTS HERE
From brows to pedicure! Our wide range of head-to-toe beauty tools are designed to meet all your needs.
TRUYU
We are all about empowering everyone
to ‘tool up’ and celebrate their own unique beauty and inner artist.
We’re obsessed with creating the most durable, high-quality products for head-to-toe beauty.
BEAUTY STARTS HERE, with YU.
BEST SELLING PRODUCTS
Browse our most popular beauty tools and see what catches your eye…
Designed & Developed in the UK
High-quality, innovative, and practical products accessible to all. Trusted British design at great value.
Reviews
amazing eyelash curler, makes my lashes look so much nicer
”Really impressed!! I have blonde lashes and they are flat if this makes sense , I have used this for a few days now before mascara and it really does a good job thank you 😊
”Literally my go to eyelash curler. It curls them so nice and it has never broken or cut off any of
my lashes so luv for that
Well made, versatile with the choice so good value!
”Perfect for girls who like to keep their eyebrows nicely shaped. The slanted tweezers have a really sharp point so extra care is needed, but this pack really does have the ability to get every single straggler! Best Tweezers I have EVER bought!
”These clippers are good quality and value, they’re sharp and cut easily!
”Excellent straight cut nail clippers. Very sharp. Just what I was looking for. Recommended.
”Really good value for money, I was happy that each file has four variants of filing, they are thin
files so I find them very easy to use compared to the thicker ones as I have quite short nails. Seem to be pretty sturdy.
Loves these files…best I’ve used
”The best tweezers I’ve ever used, great at grabbing even the tiniest of hairs. I only bought these because I thought I’d lost my usual tweezers, which were the same as these. Then I found the ones I’d lost. But now I have spares.
”I love the mini tweezer and they both tweezer out hairs very well!
”Wow - this really works so well :)My nails have never been so smooth and the results last much longer than when emery boards are used.
”Wouldn’t live without it. I cant use emery boards so this is great alternative.
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